The Dietary Supplement Information Bureau™ (DSIB™) was founded in 2001 to promote the responsible use of vitamins, minerals, herbs and specialty supplements. In June 2008 DSIB became part of the Natural Products Foundation, a not-for-profit organization whose mission is to promote and facilitate research and education related to natural products for the benefit of consumers and industry. The following summarizes the mission, structure and activities of this unique coalition of scientific, education and industry groups:

Committed to ensuring that consumers, the media, health professionals, and policymakers have the complete facts about dietary supplements

leaf Combining the resources of scientific authorities, educational organizations and industry to conduct a broad-based education campaign designed to reach men and women of all ages

leaf Formed in June 2001 by stakeholders representing all aspects of the dietary supplement industry: suppliers, manufacturers, retailers, publishing companies, and service and education organizations

d Created as a way for the dietary supplements industry to ensure that the intent of the Dietary Supplement Health and Education Act (DSHEA) is met: by providing meaningful information about the health benefits and responsible use of dietary supplements to all Americans

d Using public opinion research and expert scientific and technical review to develop campaign messages and materials so that they are accurate, science-based, and understandable to the population at large

d Utilizing multiple information channels-the mass media, public service announcements, the Internet, and point-of-purchase materials - to implement a multi-year public education campaign

d Currently funded by the contributions of industry trade associations and individual companies with technical assistance and in-kind support provided by several scientific and educational organizations

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