TABS Vitamin and Supplement Usage Results
Posted Monday, September 29, 2008

The TABS Group has released their most recent quarterly results tracking vitamin, mineral, and supplement usage. The most surprising finding this quarter was the elevated sales for fish oil. The study found that 21% of all adults age 18-75 have purchased fish oil in the past six months, a rather dramatic increase, putting the supplement’s sales on level with sales of letter vitamins (also at 21%). Such precipitous growth has brought this relatively new type of supplement to the forefront, resulting in increased mainstream attention and further gains in sales.

Of the several other interesting trends noted in the study, here are the principal findings:

• Two-thirds of the public have purchased something from the vitamin, mineral, or supplement categories over the last six months, a relatively stable figure over the last several studies.

• Coenzyme Q10 and Acidophilus have still performed as niche products despite their strong sales growth. Claimed purchase was 5% for CoQ10 and 4% for Acidophilus.

• Multivitamins continue to have the highest purchasing strength, with over half of all respondents reporting to have bought multivitamins in the last 6 months.

• Despite its reputation as a supplement to support women’s susceptibility to osteoporosis, one-third of the purchasers of calcium are men.

The TABS Group Study is a conducted quarterly, and examines consumer behavior over the six months previous to the study. Next quarter the TABS report will shift focus to the purchasing habits for all organic and natural products.


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